The new John Lewis ad is out and it is just so sweet and easy to relate to. We all remember the times when we were waiting for that big Christmas morning every single year and we just couldn’t be more excited, but this little guy is waiting anxiously not for the reasons we were waiting. The end is an „awwwwww“ moment, and that is always amazing when we talk about ads. The song by The Smiths’ „Please, Please, Please“ is creating even further the innocence and purity of the mood. Great job to the agency Adam & Eve.
Of course we have to remember and last year’s ad, because it is just as strong. Great job John Lewis, always playing on the emotional strings!