Doritos’ Super Bowl

февруари 3, 2011

Instead of spamming all my friends on Facebook (although I did a little, and I apologize folks), I will share all my excitement about the Super Bowl here. I am so freaking excited that it is Super Bowl Sunday this weekend!!! And for those of you who probably don’t know me too well, I will clarify, I am not the biggest football fan to say the least. But… all I am excited about is the commercials! Oh, the commercials! Super Bowl sunday is like the only day when all the best, funniest, wittiest, catchiest, most amazing ads are gathered together and played on HD TV with short interruptions by some sproty game thing…

So in two words- CAN“T WAIT!

But meanwhile the search for ads is unstopable, and although quite late today I found an initiative by Doritos that is simply fabulous! The campaign is called Crash The Super Bowl, and initiates people to write, create and send their own ads for Doritos or Pepsi Max. Yeah, I have done that for a silly internship once, but now the prize is much much greater. The total sum of cash rewards is FIVE MILLION dollars! We are talking millionus here people! And of course the top five for each product will be aired during the game – that itself is more than a dream for everyone in the advertising business.

So indeed the submitted  entries are more than amazing, and I dunno if there was much need of advertising the campaign itself but… Of course who is better to advertise and talk about making Super Bowl ads, than the queen of last year’s Super Bowl – Betty White:


I watched all of the top ten on the but the first one I saw actually made me cry, and I can’t help but share it! It will replace the funny youtube videos that I watch when I am down in the land of blues… or at least be added to them! Here you go-


Hope it made your day 🙂


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1 Comment

  • Reply facebook февруари 18, 2011 at 6:55 am

    i love it

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