So guess who also came to town quietly this weekend?!? Aldo! The Canadian shoe retailer landed in our capital this weekend, and unlike another very glamorous and talked-about event gathered almost no attention. The three billboards around downtown were the only attention-catching medium. Almost no press, no noise, no big massive opening, no blogers invited? Dear Aldo peeps, work on your PR folks, change of staff, perhaps?! Definitely wrong timing though, but still… Aldo is in Sofia. Fact.
Anyways, my excitement is not exactly flying off the rooftop, but still can’t wait to check the store out in the next couple of days. Hope the prices are descent, because the shoes are pretty cute. I am curious how the store will be positioned, because in the US/UK it is nothing very fancy or expensive. Or as they say on their site “ALDO is dedicated to bringing you both quality and cutting-edge trends at affordable prices”. We shall only see how affordable they are here. Stay tuned for the post after the Aldo-venture!