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JC Penney aka jcp with Ellen

February 28, 2012

JC Penney is rebranding and the changes are being announced as we speak. After a bit of a battle about choosing Ellen as their spokesperson, that was undoubtedly won by Ms. Degeneres , the new TVCs are out, and oh yeah.. are they hilarious! Ellen was definitely a wonderful person to choose as the face of such a massive campaign, as she brings that hint of fun easygoingness that JC Penney or jcp lacked. Enjoy my two favourite ads of the “Has it always been this way?” series

[youtube http://www.youtube.com/watch?v=FlNAvRXfJIo]

[youtube http://www.youtube.com/watch?v=k5F7NG8vBOQ]

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