I love everything from the URBN Inc group and Free People is not an exception. The brand is fresh and the style is cool and vintage-inspired. So when you combine one of my favourite faces from the modleing world – Karlie Kloss, take gorgous Free People outfits and style everything perfectly, with a backdrop nowhere else but the Big Apple, no wonder the SS2012 catalog is worth sharing!
The photographer is also worth noting. Guy Aroch is someone I just discovered and am mesmerized by some of his work. It is all very whimsical and the light is so warm and soft.
In short – great campaign for Free People. Gorgeous shots. Can we go to NYC now?
Pictures via Fashion Gone Rogue