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Awesomeness in 100 Seconds

September 2, 2011

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=7JxfgId3XTs]

The promo video for the opening of Westfield Stratford City in East London is more than creative! Love the “let’s go back in time” concept that shows music, dance, fashion and surroundings.

“Directed by Jake Lunt with The Viral Factory, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years”, describes a blogpost on the Westfield page.

One of the highest rated comments on YouTube actually describes the outfits by second in the video- “0:07 Early 1910’s / 0:17 Late 1910’s / 0:23 1920’s / 0:32 Early 1930’s / 0:38 Late 1930’s / 0:43 1940’s / 0:45 Early 1950’s / 0:48 Late 1950’s to early 1960’s / 0:54 Late 1960’s / 0:57 1970’s / 1:02 Early 1980’s / 1:06 Early 1990’s / 1:11 Late 1990’s / 1:15Early 2000’s / 1:22 Mid 2000’s / 1:28 Late 2000’s / 1:34 Contemporary —— Keep in mind the years keep jumping back and forth, so these are approximate values. Outfits are chronological by first appearance.”

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