I am a sucker for a great ad. Always been. Always will be. So when I see a great ad, I am able to appreciate it. But then, there are few amazing ones that just give me goosebumps or like the ones I am going to share bellow just make me tear up like a baby.
Advertising is powerful. It is one of the closest things to brainwashing there is, so to be successful in advertising, you have to play on the strings of your audience’s hearts. Google Chrome’s ads in the UK, are way beyond powerful and successful. They are simply amazing.
The main message is „the web is what you make of it“, and the 5 ads share different human stories of how different people used the web for different purposes. Chrome as the main gateway to the web, of course is in the background, but it is never showed per-say, it is the tool that all the people use to create their messages, share their views and connect with others. The people featured in the ads are Lady Gaga, Justin Bieber, Jamal Edwards founder of http://sbtv.co.uk/, Dan Savage founder of http://www.itgetsbetter.org/ and a dad, who writes emails to his daughter since the day she was born. The stories are greatly cut, the soundtracks are powerful and the messages of each and every person in the ads are so touching and personal. They are chosen in such a way that a different fragment of society associates with them – the Bieber fanatics aka all teens, the monsters – different, fashionable, Gaga-lovers, the gays and all pro-gay people, of course the parents, the ambitious youngsters who strive to „make it“. Can’t think of a better defined cross section of society. Fascinating!
The ad about the dad, was the first one I saw in the blogosphere. I watched it several times, because it is so intricate in the details and messages, and every single time I got goosebumps. It is so pure and wonderful. Reminds me of a conversation that I had with one of my closest friends, who is a mother, that her son has thousands of videos and pictures, and when he grows up he will be able to see all the silly moments and all the love, and relive every breath of his childhood. Things that we as children from another generation can’t, simply because we have only a few pictures a year from birthday parties and holidays. Now with technology, you can record the life of your child and send them messages of love constantly. Don’t know whether I am too emotional and attached to my family, but the whole idea touches me deeply.
The one that actually made me cry and touched me the most was the ad with Dan Savage. I have been a fan of It Gets Better since the beginning of this cause, and I firmly believe in it. Although not gay myself, the cause for equality and the very message that „ït get’s better“ is very powerful to me. It is so real and great to see that there are people who believe in you, even if they don’t know you. Amazing! I was in the USA last year when all these innocent kids were bullied, and there we incidents because of that. I am right now living in a country where it is not accepted to be completely and openly gay, and can’t even imagine what it is to be a teenager in the society here. So the cause and messages in this ad are more than powerful and grand.