Alexander McQueen presented the pre-fall/winter 2011 collection with a great campaign on the http://www.m-c-q.com/ site. The campaign covers all predictable social media channels – Facebook, Twitter, YouTube and even Vimeo so it will be spread like wildfire through the net.
The best part is the actual idea behind it – the lives of four English girls. The first one is Charlotte Besnson, who is featured in a video that is quite strange (bellow). It is great to see that the whole bizarreness of the McQueen designs can be translated into a social media strategy and videos that reflect the spirit of the brand.
[youtube=http://www.youtube.com/watch?v=ejvLrT-SmO8]
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