Google Almighty is definitely in on many trends, but to be honest I never thought fashion will be one of big G’s strengths… until last night I read on the Google Blog that they are launching Boutiques.com, I was definitely underwhelmed until I actually went to the site and spent an hour or so exploring this amazingness.
The site is great! It is a mixture between Net-a-Porter, personal shopper, Twitter and Red Carpet Fashion Awards… well that is simply put. The whole idea is that “Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.”
So basically you put in what you like and what you hate in terms of colors, styles and looks and it learns from these entries… you can follow celebrities or bloggers whose style you like and that gives more info to the site … so in the end it knows your taste and style and offers pieces and products that you might like. Smart. Cool. And it works! Magical! Way to go Google (yet again)!
Personally it was yet another reminder for me of how much I love black and simple silhouettes. Kind of scary. SO probably this would be the new way to shop, by mind reading.
So here is my little boutique…