Saw the new Diesel underwear campaign on Fashion Foie Gras this morning, and it made me happy!
Everyone knows the BE STUPID campaign, I would not go as far as everyone loves it, although I am pretty positive there are quite a few fans out there, and I am certainly a fan.
The new underwear ads are just as scandalous and funny. The tag line is “Today I am…” and i think definitely they are!
I know they are a bit racy, but in the same time Diesel know who the target audience is, they know who their consumer is, and they know how to market to that consumer using fun and sex- because that consumer likes fun and sex. Nothing wrong with that. Of course I highly doubt Vogue will publish these ads, but I also doubt Diesel want to be in Vogue with these ads. It is a very thoughtful campaign. Good job Diesel, yet again!
See more of the pictures at Diesel