Few days ago my friends showed me the Double Rainbow video. It is one of those YouTube jewels that you can quote, and share, and post and re-post and still find funny. After all it has 16,740,534 views so far.

[youtube=http://www.youtube.com/watch?v=OQSNhk5ICTI]

What does this mean!?

So when I saw it my first thought was- as so many people have a shared reference point with this video, why not use it commercially. Make an ad, do something cool with it… well I was not too far away from the truth. Microsoft used it as a theme for their Window Live Photo Gallery ad, featuring Yosemitebear himself.

[youtube=http://www.youtube.com/watch?v=8jXz7NrfzsI&feature=player_embedded]

Don’t want to be mean but the ad is kind of a blah… It is definitely not as epic as the original video… well I guess it is kind of a start. What do you think? How can all these viral videos that we all have seen and know and quote can be used in a way that is beyond YouTube and free sharing without losing the wow-factor ?