Benetton has always been innovative and incredibly aesthetically pleasing with their advertising campaigns. Their newest spring/summer 2011 campaign is no exception. The campaign is called „IT’S MY TIME“ and is the epitome of social media and the empowerment it provides for the Web 2.0 people.
It is the campaign where fashion meets social media.
The casting is happening online on Benetton’s casting webpage and they say that they are „looking for something different, something unconventional, something surprising, something real. It’s not just how you look but how you are.“ How amazing is this? And, of course, the pictures are phenomenal too…
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I am doing research for my college paper, thanks for your great points, now I am acting on a sudden impulse.