Due to the academic sprit that has been haunting my being in the past few weeks (due to the looming deadline of my dissertation proposal) I have been thinking of case studies, examples, anecdotes, happenings, and even mishappenings, that are connected with establishing a personal brand-self-celebrity status via the mighty means of social media. Or in a simple sentence- what does it take, to make it in Web 2.0?
Excitingly I will say- luck.
After much noise and trepidation, Conan O’Brien as many know is not without a show, or as his twitter bio says: „I had a show. Then I had a different show. Now I have a Twitter account.“
After a few funny, but kind of pointless tweets, Conan tweeted:
From this point on, indeed the life of Sarah Killen from Michigan, or @LovelyButton on Twitter has been dramatically changed. She now has over thirteen thousand, yes that is 13,000 followers on Twitter- compared to 3 (three) pre-Conan.
Sarah tweeted: @LovelyButton: everyone wants to know how many followers I had pre- Conan. The number you are looking for is 3. lol
So the outreach she could get expanded in more than a geometrical progression, which for a girl whose bio says: “I love to smile and have fun in life. I think that anyone and anything can be forgiven and we should all just love and be” is great because we need more sunny and positive people to be heard and followed.
And not only this, because the number of followers is not precisely a measure of “making it”, Sarah is now on the MTV news. Watch the video at : http://newsroom.mtv.com/2010/03/06/conan-obrien-twitter-2/
Her name is all over the news, YouTube and Twitter. And she was sent freebies (e.g. a mac computer) and perhaps a wedding dress by Kelima K.
Sarah being a sweetheart tweeted:
This is great. My little heart warms up that miracles like that happen, and a Tweet such as “Sarah likes Twizzlers and craves cantaloupe. I like Raisinets, but melon feels creepy in my mouth. Twitter pals 4 eva! :)” can change someone’s life (perhaps for the better) forever.
This is the power of Twitter and social networking, it happens instantly, and brings avalanche-like results and consequences. Now everything Sarah says or does will be in the news. She interviewed with the LA Times telling her story. Conan created a phenomenon- a complete stranger, turned into celebrity for less than 24 hours. A well planned PR plot, or a sincere congeniality- the important thing is that one girl’s life in Michigan is being transformed.
And this is the power of Twitter. A Cinderella-like story, that is a great case study, hopefully it will be all for the best and would not turn into a farce. As for now l hope Sarah enjoys the situation, and keeps her positive outlook, no matter what happens in future.
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